AI Insights · Timothy · January 2022
Top 5 Photo and Video Apps Performance on iOS in New Zealand Q4 2021
Discover the performance trends of the top 5 photo and video apps on iOS in New Zealand during Q4 2021, based on Sensor Tower data.
In the fourth quarter of 2021, the top 5 photo and video applications on iOS in New Zealand showcased varied performance trends in terms of downloads, revenue, and active users. Here's a detailed look at each app's metrics, sourced from Sensor Tower.
YouTube: Watch, Listen, Stream experienced a notable increase in weekly revenue, peaking at approximately $47.5K in the final week of December. Weekly downloads saw significant growth towards the end of the quarter, reaching 15.7K in the last week. Active users hovered around 2M, with a slight decline from 2.02M to 1.92M throughout the quarter.
Twitch: Live Streaming had fluctuating weekly revenue, hitting a high of $34.5K in late October and dropping to around $3.0K by mid-December. Downloads remained relatively stable, with a peak of 2.2K in early October, while active users decreased from 21.4K to 16.9K over the quarter.
Splice - Video Editor & Maker saw a steady weekly revenue trend, peaking at $6.7K in mid-December. Downloads were modest, with a maximum of 966 in the last week of the year. Active users showed a slight increase, ending the quarter at 5.2K.
Canva: Design, Art & AI Editor recorded a consistent weekly revenue trend, peaking at $5.3K in mid-December. Downloads fluctuated, reaching a high of 1.4K in early November. Active users remained stable, ending the quarter slightly down from 8.4K to 7.8K.
Video Star showed an upward trend in weekly revenue, peaking at $6.0K in the final week of December. Downloads also increased, reaching 1.8K in the last week. Active users saw a consistent rise, ending the quarter at 3.4K from 2.6K.
These insights, derived from Sensor Tower data, highlight the dynamic performance of leading photo and video apps on iOS in New Zealand during Q4 2021. For more detailed analytics and trends, visit Sensor Tower.